Guyer McCracken, Managing Director with YesCFO, is a chief financial officer with a strong operations focus. He has extensive experience leading finance and accounting functions, both domestic and international, primarily in consumer products, textiles, and manufacturing companies. Guyer is known for his “dig into the details” approach that, combined with analytical, forecasting, and business modeling skills delivers profitable top line growth, improved margins via smart cost savings, and implementation of new systems to improve cash flow.
Prior to joining YesCFO, Guyer was the CFO and COO of TexStyle, LLC, a $ 20 million private label supplier of home textile products to major US retailers. In this role, he assisted a Chinese manufacturer in the purchase of the business, including leading due diligence, legal review, and tax planning. He also led execution of a Company restructuring, successfully taking the business in and out of Chapter 11 restructuring in six months, managing daily cash, cash forecasts, and bank relationships during a critical liquidity period. Additionally, Guyer developed the financial and operating case that secured $ 8 million in new private equity and bank financing; acquired a $ 3 million business to expand product line offerings and customer base; restructured the distribution and logistics operations, moving operations from the Midwest to the West Coast, reducing costs $ 500,000 and increasing cash flow $ 1,000,000.
Guyer started Senior Helpers of Southwest Ohio, a non-medical in home care agency targeted to help seniors stay safe in their home. He built the business to cash flow positive within a year, developed innovative marketing programs, and was elected President of the Midwest Franchise Advisory Board, and to the National Advertising Board for Senior Helpers.
From 2000 to 2003, Guyer was the chief financial officer of Swapalease.com, an internet based consumer service that assists buyers and sellers complete auto lease transfers. A family owned start-up, Guyer implemented comprehensive accounting procedures, cash management discipline and secured state and local tax incentives. He implemented a new pricing strategy, cost savings initiatives, and an internet marketing program that increased conversion while reducing customer acquisition cost, driving positive cash flow.
From 1980 to 2000, Guyer served in increasing levels of responsibility in finance and accounting at consumer products multinational Procter & Gamble. Guyer led numerous profit improvement team efforts, new brand launches, acquisition integrations and systems implementations. He lived 8 years in Asia (Japan, Hong Kong, Taiwan) during the region’s early growth phase, developing both the organization and infrastructure necessary to support growth.
Guyer currently serves on the Advisory Board of Landaal Packaging, and is a Board member and Treasurer of The P&G Alumni Network, Inc. and The P&G Alumni Foundation, Inc.
Guyer earned his Master in Management (MBA) from the Kellogg School at Northwestern University in 1980; and a B.A. in Economics from Northwestern University in 1978. He is a Certified Public Accountant (CPA) and a member of the American Institute of Certified Public Accountants, and The Ohio Society of Certified Public Accountants.